How (Not) To Reach Your Goal

May 13, 2025

You don’t pick a shirt based on who you want to become.
You pick it based on how you feel.

Cold? Grab the hoodie.
Confident? Maybe the black one.
Lazy Sunday? Hello, stretched-out tee with the mystery stain.

Shirts are for moods.
Identity is not.

The problem is, most people treat their commitments like shirts.
They wear them only when they feel like it.

But if you only write when you feel inspired...
Only lead when you feel confident...
Only train when you feel motivated...

Then your future is always at the mercy of your mood.

That’s not discipline.
That’s indulgence—disguised as intuition.

There’s a skill we work on with clients called Identity-Based Discipline.
It means you act because of who you are, not how you feel.

You do the hard thing because you’re someone who does hard things.
You show up even when it’s raining, even when it’s boring, even when no one notices.

And here’s the paradox:
Every time you do that, you’re not just proving who you are—
You’re becoming it.

You’re stacking evidence.
Building a case.
Voting for the future you.

And the votes compound.

So don’t ask: Do I feel like it today?
Ask: What would the kind of person I’m becoming do right now?

That question changes everything.

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