Two Types of Coaches

One stays on the surface.
They talk systems. Frameworks. Schemes.
Plug and play.
Do this, then that. Simple.

And it kind of works.
Especially when the goal is speed.
Especially when time is tight.

But not everything worth building runs on speed.

The other goes much deeper.
They work with things you can’t just slot into a 5-step plan—
Beliefs. Values. Identity.

They’re not asking, What should you do?
They’re asking, Who are you becoming?

One path is about helping someone do something.
The other is about helping them become someone who does it.

Both are useful.
But only one builds something that lasts.