Kishore Indukuri left his job at Intel to start what would become Sid’s Farm–a subscription-based dairy company now delivering pure milk and dairy products to over 30,000 families across India every day.

The thing is, when he left Intel, he wasn’t chasing revenue, scale, or massive distribution. Not yet.
He was chasing purpose.

So, he quit.
Bought 20 cows.
And started delivering milk himself.

When your purpose isn’t clear, you look to escape.
When it IS clear, you look to engage.

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Quick Inve...

The night before a big game, I like to walk teams through a simple visualization of their gameday schedule.

Wake-up. Breakfast. Position meetings. Walk-through. The bus ride to the stadium. Getting taped. Getting dressed. Warmups. Kickoff.

I tell them to see it all in their minds eye. Every moment. Each conversation. The whole thing.

And once we finish? I invite them to do it again.
Same schedule. Same bus ride. Same warmups.

But this time, I ask them to imagine themselves showing up...

With...

When I was younger, I wanted to change the world.
When I was younger, I didn't really understand change.

It turns out that when most of us talk about "change," what we really mean is:

I want the outcome.
The impact. The transformation. The better future.

But here's what I've learned: nearly all resistance–from ourselves and especially from those we lead–comes when we ask people to change.

The word itself triggers defensiveness.
It implies something's wrong with how things are now.
It suggests loss, unce...

If you’ve ever wondered what it’s like standing on the sideline
of a big-time college football game, I’ll tell you:

It’s mostly an exercise in watching grown men wrestle with reality.
And they tend to fall into one of two camps.

In one camp:
The coach who’s constantly unraveling.
Anger. Profanity.
Yelling at the play, the athlete–reality itself.
Nearly all his energy is spent resisting what’s happening.
And honestly?
No one’s better for it.

In the other camp:
It’s like watching a seasoned sai...

 I set this goal a few months ago.
Not just any goal–100 days of showing up. Shipping. Sharing.

Today is Day 70. Still a ways to go.
But here’s the truth: I reached my goal long ago.

Day 2 or 3, messages started rolling in–people telling me the work was helping them.
Day 8 and Day 14? I needed those days. They changed me.
By Day 24, a CEO friend told me his team was using my work in their weekly huddles.
Day 41 sparked an entire leadership retreat–of people I’ve never met.

It’s showing up in board...

You chase it.
A goal. A milestone. Day 100.

You swear it’s just over the next hill.
A little more effort. A little more grind. Then–arrival.

But when you get there?
It’s gone.

Turns out, “there” was never the point.

The process was.
The showing up.
The noticing.
The courage to care enough to act.
The discomfort of pressing publish.
The quiet joy of impact.

You didn’t cross a finish line.
You built a rhythm.
And in turn, the rhythm built you.

Funny thing about goals:
They’re useful–only if ...

Many cultures, across history, had rites of passage.
Not for ceremony.
For identity.

A moment that marked the shift from one life stage to another.
Child to adult. Outsider to insider. Observer to leader.

But today?
Most of us skip the ritual.
Even so—we still feel the shift.

A rookie walks into the locker room for the first time.
An entrepreneur signs the lease.
A new executive realizes everyone’s waiting for her call.

These are modern rites.
Unspoken. Unsanctioned.
But identity-altering.

The best ...

People don’t like it when you change lanes.

A career pivot.
A relationship shift.
Stepping away from a vice others still enjoy.

(Heaven forbid you change political parties, sports teams, or faith communities.)

Suddenly, people are uncomfortable.
Not because you’re wrong—but because you’re new.
And new requires them to adjust.

You see, we built a story around who you were.
It made sense.
It fit our world.
And, now you’ve gone off script.

But the truth is this:
Who you were isn’t going to get y...